Arcsen Insights

Field notes from our delivery teams: Salesforce, Sitecore and AI agents in the Middle East, written by the people who ship them.

Latest insights

Guide3 November 2026دليل Sitecore بالعربية: لماذا تختاره، وكيف تبني موقعًا عربيًا من اليمين إلى اليسارPerspective3 November 2026Manufacturing Cloud and Revenue Cloud: quotes, sales agreements and rebatesPerspective3 November 2026Why Salesforce keeps buying AI companies: Fin, Cresta, Listen Labs, Loops and RuneGuide2 November 2026Sitecore XP 10.5: what changes, and what to check before you upgradePerspective2 November 2026Moving from Optimizely CMS to SitecoreAI: a guide for CMS 11 and CMS 12 teamsGuide1 November 2026Choosing a DAM in 2026: what Gulf marketing teams should checkPerspective1 November 2026Moving from Drupal to SitecoreAI: a guide for Drupal 10 and 11 teamsPerspective31 October 2026Moving from Adobe Experience Manager to SitecoreAI: a guide for AEM 6.5 teamsEvent30 October 2026Meet Arcsen at Sitecore Symposium 2026 in OrlandoPartnership30 October 2026Arcsen joins Salesforce’s Forward Deployed Engineering Partner NetworkPerspective29 October 2026Four Agentforce agents for banks and insurers, and their guardrailsPerspective29 October 2026The agent charter: governing Agentforce one agent at a timePerspective28 October 2026Claudeforce explained: what Salesforce and Anthropic shipped, and what Gulf teams should do nextPerspective27 October 2026What a foundation can hand to AI agents, and what must stay with peoplePerspective26 October 2026What doesn’t migrate to SitecoreAI is what your customers feelPerspective25 October 2026Agentforce for real estate developers: from enquiry to handoverPerspective24 October 2026Race weeks and tournaments: AI agents for fans, members and sponsorsGuide23 October 2026When a foundation needs SitecoreAI for its website, and when it does notPerspective22 October 2026Where AI agents help manufacturers: orders, warranty and field servicePerspective21 October 2026When the power goes off: AI agents for utilities and energy servicesPerspective21 October 2026Salesforce for sport and media: one fan profile, sponsors and rightsPerspective20 October 2026Sitecore in 2026: SitecoreAI and the December 2027 Decision Every XP 10.4 Customer Must MakePerspective20 October 2026From SLA cases to reseller portals: Agentforce agents for telecom firmsGuide19 October 2026SitecoreAI for utility websites: tariffs, outages and ArabicPerspective18 October 2026Rebooking, refunds and agency desks: the first AI agents for airlinesGuide18 October 2026Salesforce for telecom and technology firms: partners, renewals and SLAsPerspective17 October 2026Where is my order? AI agents for retailers, brands and distributorsEvent16 October 2026Agentic AI in the Middle East: Arabic, change management and starting smallGuide15 October 2026SitecoreAI for bank and insurer websites: rates, approvals and ArabicPerspective14 October 2026Choosing a Sitecore partner in the Middle East: an RFP checklist from the partner sidePerspective14 October 2026AI agents for car dealers: service bookings, test drives and leasingPerspective13 October 2026Salesforce for manufacturers in the Gulf and Egypt: tender to warrantyPerspective12 October 2026Patient access agents on Agentforce: what hospitals should build firstGuide12 October 2026What a booking-led airline website needs from SitecoreAIPerspective11 October 2026One customer profile for retailers and brands in the Gulf and EgyptPerspective10 October 2026AI agents for university admissions, student services and advisingPerspective9 October 2026Government service agents on Agentforce: enquiries, status and renewalsCase study8 October 2026EgyptAir Moves Passenger Experience into the AI Era with SitecoreAI, Salesforce and ArcsenGuide7 October 2026SitecoreAI for hospital websites: doctors, bookings and medical contentCase study6 October 2026Agentforce in production: Innovation City’s AI-powered company registrationGuide5 October 2026Salesforce Education Cloud from applicant to alumni, stage by stageGuide4 October 2026SitecoreAI for developer websites: launches, permits and leadsGuide1 October 2026Government and free zone websites on SitecoreAI: what to design forPerspective30 September 2026SitecoreAI Agentic Studio, explained: agents, flows and governanceGuide29 September 2026SitecoreAI for automotive websites: models, offers, stock and leadsGuide28 September 2026Salesforce Nonprofit Cloud for foundations in the Gulf, Egypt and AfricaGuide24 September 2026SitecoreAI for event, sport and media websites: planning for the peakPerspective23 September 2026Personalization on SitecoreAI: what to rebuild from XP, and what to retireEvent22 September 2026Arcsen and Mannai Information Technology Sign Strategic Partnership at LEAP 2026Guide21 September 2026Salesforce for energy services companies: from tender to renewalGuide20 September 2026SitecoreAI for telecom websites: weekly offers, Arabic and self-careGuide17 September 2026Financial Services Cloud for Gulf banks, insurers and investment firmsPerspective16 September 2026Arabic-first Sitecore: what RTL-ready means, and how to test itGuide15 September 2026SitecoreAI for manufacturers: spec sheets, CAD files, locators and leadsGuide14 September 2026Free zone licensing on Salesforce, from company setup to renewalGuide13 September 2026SitecoreAI for retail peak seasons: Ramadan, Eid and White FridayGuide10 September 2026Health Cloud for Gulf hospitals: patient access, referrals and follow-upPerspective9 September 2026SitecoreAI vs XM Cloud: what changed, and how to move from XPGuide8 September 2026University websites on SitecoreAI: programmes, admissions and AI searchPerspective7 September 2026Off-plan sales on Salesforce: from launch day to collectionsEvent4 September 2026Arcsen at LEAP 2026: Zahid’s next phase and three questions about AI agentsPerspective3 September 2026What regional airlines put on one passenger record in SalesforcePerspective2 September 2026Migrating to SitecoreAI: What You Gain and How to Do It RightPerspective1 September 2026Automotive Cloud for Gulf dealer groups: brands, showrooms and the DMSCase study30 August 2026Theeb Rent a Car goes live on Salesforce: rental and leasing on one platformCase study15 July 2026Air Cairo Signs CRM Agreement with Salesforce and Arcsen to Power Its Digital TransformationAward30 June 2026Arcsen named Community Impact Partner at Salesforce’s FY26 Middle East Partner RecognitionEvent19 November 2025Salesforce and Arcsen sponsor Cairo ICT 2025 togetherEvent12 November 2025Arcsen, Gold Sponsor of Salesforce Innovation Day Riyadh 2025Partnership10 November 2025Arcsen signs MoU with ITIDA under the patronage of MCIT and Prime Minister Dr Mostafa MadboulyAward12 June 2025Arcsen named Salesforce Sales Excellence Middle East Partner of the Year 24/25Event29 May 2025Arcsen at Agentforce World Tour Dubai 2025: AI from showroom to after-salesAward1 January 2025Great Place to Work® 2024: Technology and Millennials listsEvent18 October 2024Arcsen sponsors GITEX Global 2024 with SalesforceAward29 August 2024Arcsen wins at Salesforce Annual Middle East Partner AwardsAward28 August 2024Arcsen wins Salesforce Middle East Customer Success & Implementation Partner of the Year 2023Award16 May 2024Arcsen Shines Bright at Salesforce World Tour Essentials Dubai 2024: Celebrating Award-Winning InnovationAward1 January 2024Great Place to Work® 2023: fourth in Technology across the GCCEvent18 May 2023Salesforce World Tour Essentials Event Dubai 2023Award1 January 2023Great Place to Work® 2022: four Best Workplaces™ lists