Theeb Rent a Car is live on Salesforce. The Riyadh-headquartered company, listed on the Saudi Exchange since 2021, now runs rental and leasing on one platform, from marketing and leads to reservations, contracts, service cases and collections. Arcsen is Theeb’s Salesforce implementation partner, and Salesforce recognized the delivery with a Go-Live Award, presented at the Salesforce Summit in Riyadh this summer.
The short version
- Two business lines, one platform. Rental, covering self-drive and limousine hire, and long-term corporate leasing now run on Salesforce together.
- What went live: Sales Cloud with the leasing lifecycle, Service Cloud with a CTI contact centre, an Experience Cloud customer portal, Marketing Cloud, and MuleSoft integration with payment, billing and operational systems.
- Two teams worked as one, from discovery workshops and design to data migration, testing and enablement.
- Salesforce gave the delivery a Go-Live Award at the Salesforce Summit at the W Riyadh, KAFD.
Two business lines, one platform
Theeb started in Riyadh in 1991, added long-term leasing in 2014 and listed on the Saudi Exchange Main Market in March 2021, according to its board report for 2025. The same report lists 66 branches, 11 service centres and two used-car showrooms.
Rental and leasing move at different speeds. A rental can start and end within days. A lease needs a quotation, an agreement and procurement before it starts, and keeps changing until it ends. With both lines on one platform, sales, leasing, service and contact centre teams work in the same system, and cases from both lines are handled in one place.
What went live
| Area | What it covers |
|---|---|
| Sales Cloud | Leads from individuals, corporate customers and government bids, converted into rental opportunities and quotations |
| Leasing lifecycle | Lease rate requests, quotations and agreements, purchase requests and procurement, and contract expiry, termination and fleet changes |
| Service Cloud | Accident, stolen, damaged, legal-overdue and plate cases across both lines, and a contact centre with computer telephony integration (CTI), where the caller’s record opens on screen as the call arrives |
| Experience Cloud | A customer portal for self-drive and limousine reservations, pre-lease requests, enquiries, complaints and portal credentials |
| Marketing Cloud | Email, SMS and WhatsApp campaigns built in Journey Builder, with Advertising Studio, Analytics Builder, A/B testing and IP warming, which raises sending volume gradually to build a sender reputation with mailbox providers |
| MuleSoft | Middleware connecting Salesforce to payment, billing and external operational systems, so invoices, collections and records stay in sync |
From first enquiry to final invoice
Follow one corporate lease through the platform. The customer’s lease rate request becomes a quotation and then an agreement. The purchase request and procurement for the cars run in the same system, and so do the contract’s expiry, termination and fleet changes. If one of the cars is in an accident, that is a case in Service Cloud, alongside the cases from the rental side, and when the customer calls, the contact centre sees their record as the call arrives. The customer can raise requests and complaints through the portal, where self-drive and limousine customers also book. MuleSoft keeps the invoices and collections in step with the payment and billing systems.
Two teams working as one
Behind the launch were months of joint work: discovery workshops, design decisions, data migration, testing and enablement, all delivered by Theeb’s team and ours working as one.
A Go-Live Award from Salesforce
Salesforce recognized the delivery with a Go-Live Award, presented at the Salesforce Summit at the W Riyadh, KAFD, this summer. We were honoured to share the stage with the Theeb team.
To Theeb’s leadership and project teams: thank you for your trust, your ambition and your partnership.
Run a rental, leasing or fleet business?
The same pattern fits other rental, leasing and fleet operators: one platform from first enquiry to final invoice. See our work in automotive and travel and transportation, or talk to us about your own operation.
Frequently asked questions
Which Salesforce products does Theeb use?
Sales Cloud for leads, quotations and the leasing lifecycle, Service Cloud for cases and a CTI contact centre, Experience Cloud for the customer portal, Marketing Cloud for email, SMS and WhatsApp campaigns, and MuleSoft to connect Salesforce with payment, billing and operational systems.
Who implemented Salesforce at Theeb?
Arcsen, Theeb’s Salesforce implementation partner, delivered the programme with Theeb’s team, from discovery workshops and design decisions to data migration, testing and enablement.
Can rental and leasing run on one Salesforce platform?
Yes. Theeb runs both on one platform: rental, covering self-drive and limousine hire, and long-term corporate leasing, from marketing and leads to reservations, contracts, service cases and collections.
About Arcsen
Arcsen is a Salesforce Summit partner, the highest tier of Salesforce partnership, and a member of Salesforce’s Forward Deployed Engineering Partner Network, with a dedicated Sitecore practice. Named Salesforce Middle East Partner of the Year 2024, its 170+ people hold 400+ platform certifications and deliver Salesforce, Agentforce, MuleSoft and Sitecore programmes in Arabic and English for airlines, banks, government entities and enterprises across the region.
Arcsen is headquartered in Dubai, with offices in Riyadh, Jeddah, Doha and Cairo. It works as a Salesforce partner in the UAE, Saudi Arabia, Qatar and Egypt, and as a Sitecore partner in the UAE, Saudi Arabia, Qatar and Egypt. See our client work or read more about Arcsen.
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