Arcsen at LEAP 2026: Zahid’s next phase and three questions about AI agents

4 September 2026
Arcsen

LEAP 2026, the fifth edition of the Riyadh technology event, ran from 31 August to 3 September at the Riyadh Exhibition and Convention Centre in Malham, after moving from its original April dates. It also fell in what Saudi Arabia has named its Year of Artificial Intelligence, and AI ran through the programme. Our CEO, Mohamed Abdelsalam, and our Head of Consulting, Omar Mansour, attended for Arcsen. We arrived with a new phase signed with Zahid Group, signed a partnership while we were there, and left with three questions about AI agents that Saudi enterprises now have to answer.

The short version

Zahid Group signed its next phase. Shortly before LEAP, the group signed Field Service on Salesforce with Salesforce and Arcsen, building on the platform its four business units went live on in June.
We signed with Mannai. A partnership agreement with Mannai Information Technology Saudi Arabia for joint enterprise delivery in the Kingdom.
Salesforce took the main stage on agents and work. Its session named trusted data, governed workflows, clear permissions and human accountability as the conditions for putting AI to work.
Three agent questions ran through the event: how to get agents into daily work, whether they work in Arabic, and who will run them.
Our advice is to start with one agent on a platform that already works, tested in Arabic, with a named owner.

Zahid Group signs its next phase

In June 2026, four Zahid Group business units went live on one Salesforce platform for leads, quotes, agreements and service cases, with Arcsen as implementation partner. The Zahid Group case study covers what went live. Shortly before LEAP, the group signed the next phase of its Salesforce programme with Salesforce and Arcsen: Field Service on Salesforce, which takes the platform deeper across the group’s businesses. The signing brought the Zahid Tractor, Salesforce and Arcsen teams together.

The Zahid Tractor, Salesforce and Arcsen teams at the signing of the next phase of Zahid’s Salesforce programme — Signing the next phase: Zahid Tractor and Salesforce, with Arcsen. Present were Ibrahim Alseghayr, Managing Director of Salesforce Saudi Arabia, and Mohamed Abdelsalam, CEO of Arcsen, with the Salesforce and Zahid teams.

We announced the go-live in June and called it a milestone. A client that signs the next phase is telling you the first one worked. Arcsen stays on as implementation partner for the new phase.

At LEAP: the Salesforce booth and a partnership with Mannai

At LEAP, we met the Zahid Group team at the Salesforce booth.

We also signed a partnership agreement with Mannai Information Technology Saudi Arabia, the Saudi arm of Mannai Corporation’s ICT business, to pursue and deliver enterprise programmes in the Kingdom together. Mannai brings systems integration at scale and its own presence in Saudi Arabia. We bring Salesforce and Sitecore delivery in Arabic and English.

On the first evening, Mohammed Alkhotani, Salesforce’s senior vice president and general manager for the Middle East, took the main stage with a session titled Designed for the Agentic Era: How Saudi Arabia is Building the Future of Work. Its description named four conditions for turning AI into action: trusted data, governed workflows, clear permissions and human accountability.

Three questions about AI agents

Writing in Wamda after the event, Abdullah Al Jaafari said he watched LEAP through four filters: infrastructure, agentic AI, Arabic-first products and talent. Three of them are questions Salesforce customers in the Kingdom face when they plan a first agent.

1. How do we get agents into daily work?

His first point was that agents now come built into the business software companies already run. For a Salesforce customer, that software is the CRM. An Agentforce agent answers from the records and knowledge articles in your org, sees what its user record allows, and acts through the flows you have built, so the platform has to work first. Clean the records the agent needs, bring its knowledge up to date and check its permissions before you build.

2. Will it work in Arabic?

He also saw Arabic-first products moving from plans to live deployments. Salesforce made Agentforce Service Agent and Employee Agent available in Arabic in November 2025, with more agents to follow. Availability is where the work starts. Agentforce filters knowledge articles by language, so an agent answering in Arabic needs Arabic articles, and Saudi customers will write in dialect and mix in English. Test with real messages from your own customers before launch.

3. Who will run them?

Al Jaafari called talent “the one thing no keynote can announce”. Salesforce has pledged to train 30,000 Saudi citizens in AI. Inside a company the question is narrower: who owns each agent, who approves changes to it, and who reviews its Arabic. We write those answers into a one-page agent charter before anyone builds.

Where to start

If you are weighing a first agent, our Agentforce Readiness Assessment takes ten working days and gives you three use cases, a readiness scorecard and a costed pilot plan, with Arabic and English as one of the eight areas it covers. When the use case is clear, we build and run Agentforce in Arabic and English. If we met at LEAP, or you missed us there, get in touch.

Frequently asked questions

When and where was LEAP 2026?

LEAP 2026 ran from 31 August to 3 September 2026 at the Riyadh Exhibition and Convention Centre in Malham, Riyadh. It was the fifth edition, organized by Tahaluf, and it moved from its original April dates.

What did Zahid Group sign with Salesforce and Arcsen?

The next phase of its Salesforce programme: Field Service on Salesforce, which extends the platform its four business units went live on in June 2026. Arcsen is Zahid Group’s Salesforce implementation partner.

Does Agentforce work in Arabic?

Salesforce made Agentforce Service Agent and Employee Agent available in Arabic in November 2025, with more agents to follow. Test with your own customers’ dialects, with Arabic and English in the same message, and with Arabic knowledge articles, because Agentforce filters articles by language.

About Arcsen

Arcsen is a Salesforce Summit partner, the highest tier of Salesforce partnership, and a member of Salesforce’s Forward Deployed Engineering Partner Network, with a dedicated Sitecore practice. Named Salesforce Middle East Partner of the Year 2024, its 170+ people hold 400+ platform certifications and deliver Salesforce, Agentforce, MuleSoft and Sitecore programmes in Arabic and English for airlines, banks, government entities and enterprises across the region.

Arcsen is headquartered in Dubai, with offices in Riyadh, Jeddah, Doha and Cairo. It works as a Salesforce partner in the UAE, Saudi Arabia, Qatar and Egypt, and as a Sitecore partner in the UAE, Saudi Arabia, Qatar and Egypt. See our client work or read more about Arcsen.