AIArcsen builds the sales and service platforms behind the region’s property market: launch engines for developers, broker channel management, and post-handover service that protects brand and fees. Salesforce and Sitecore, in Arabic and English.
Where the value is
Developments sell twice: launch day and every day after.
Launch sales engine
Inventory-aware pipeline from EOI to SPA: units, pricing, and holds in one system while the sales centre is full and the clock is running.
Broker & channel management
Registrations, commissions, and lead attribution handled cleanly, so brokers compete for your inventory because your process is the easiest.
Launch marketing journeys
Marketing Cloud sequences for teasers, EOIs, and allocation day: bilingual, timed, and measured on SPAs signed.
Post-handover service
Snagging, maintenance, and community requests as cases with SLAs: the owner experience that decides your next launch’s buyer list.
Project digital experience
Sitecore sites for masterplans and launches: fast, visual, right-to-left native, and connected to the CRM behind the form.
Launch to handover, on the core clouds.
Salesforce sells no dedicated real estate product. Developers run sales, leasing, handover and resident service on the core clouds, connected to ERP and property systems such as Oracle Fusion, Yardi and Mollak.
- Sales CloudInventory, reservations, payment plans and broker commissions.
- Service Cloud and Field ServiceResident and tenant cases, handover, snagging and maintenance.
- Experience Cloud and Marketing CloudBroker, investor and resident portals, and launch campaigns by project.
Clients
Real estate clients, by name.
Developers, master communities and property managers across the UAE, Saudi Arabia, Egypt and Kuwait.
Community super-appAldarResidents handle service charges, permits and NOCs in one app that runs over Farvision and Mollak.
Handover, self-scheduledDubai PropertiesTwelve appointment types, from snagging to key handover, booked by app, chatbot or contact centre, with Field Service for defects.
Lead-to-lease with UAE PassDHAMViewings to lease activation for residential and retail tenants, a broker portal, and Conga contracts signed through UAE Pass.
Launch day to resaleAl BarariThe Cape launch, EOI and SPA with KYC, broker commissions through NetSuite, and tenant, contractor and amenity journeys.
Sales Cloud from lead to after-salesPalm Hills DevelopmentsImplementing lead qualification, real-time inventory, reservations and payment-plan approvals through contract signature and collections, with broker commissions, plus after-sales cancellations, ownership transfers, unit changes and cancel-and-transfer requests.
Sales & Marketing Cloud, Oracle FusionSoudah DevelopmentImplementing Sales Cloud and Marketing Cloud for the developer of Soudah Peaks in Asir, covering luxury residential sales, broker channels and private client events, integrated with Oracle Fusion.
Resident service, 8 phasesDHCMResident cases, debt recovery up to Mollak notices, a portal for 24 NOC types and WhatsApp journeys, over Farvision and Maximo.
Lease-to-cash on Revenue CloudDHLELease-to-cash replacing Yardi, UAE eInvoicing with GL posting to Oracle Fusion, and a Data 360 investor 360 for land and plots.
Investor and broker journeysAzizi DevelopmentsInvestors, residents and global broker agencies captured and segmented into nurture journeys, with paid-media audiences.
A lead engine on Marketing CloudBloom HoldingLeads from ads, social, web, events and WhatsApp, segmented into nurture and retargeting journeys, with Marketing Cloud Intelligence dashboards.
Sales Cloud for real estateStradaStrada’s sales pipeline runs on Salesforce Sales Cloud, implemented by Arcsen.
Sales, leasing and handoverOrisResidential sales to SPA, commercial leasing to renewal, and case-managed snagging and handover in Oman, with WhatsApp journeys.
Commercial leasing in KuwaitBIG REHA leasing pipeline for offices, shops, warehouses and showrooms, with lease contracts in Sales Cloud and MuleSoft integration.
Field service for facilitiesEjadahPPM, inspection and emergency work orders by territory and skill, WhatsApp case management and billing into Oracle Fusion.
Service Cloud & integrationiFM Facilities ManagementService Cloud for an integrated facilities management provider, connected to its core business systems.More real estate clients
Leeds Corp
DAMAC
Select Group
Inspire Real Estate
Dar Wa Emaar
Allegiance Real Estate
Signature Homes
Ladun Investment
HTS Interiors
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Insights
Thinking for real estate leaders.
Agentforce25 October 2026Agentforce for real estate developers: from enquiry to handover
Salesforce7 September 2026Off-plan sales on Salesforce: from launch day to collections
Sitecore4 October 2026SitecoreAI for developer websites: launches, permits and leadsThe regional picture
Property is the Gulf’s national sport.
Oversubscribed launches expose weak systems
When allocations sell out in hours, every manual step is revenue risk. The developers who scale are the ones whose back office keeps up with the queue.
The buyer is global, the experience must be local
Investors in five time zones, families buying off-plan and brokers in between all expect bilingual, mobile-first journeys as standard.
Handover is where brands are made
The market remembers snag-list horror stories. Developers who run service like a hotel earn the premium on the next masterplan.
Questions we get
Asked by every developer, answered straight.
Can Salesforce handle unit inventory and pricing?
Yes. Inventory is modelled natively or integrated with your property system, with holds, releases, and approvals controlled in one place.
What about the broker portal?
Experience Cloud portals give brokers registration, inventory visibility, and commission status, reducing disputes and making your projects the easiest to sell.
Can you connect sales to post-handover service?
That’s the point: one customer record from EOI to snag to renewal. Talk to the team.
Sell out the launch. Keep the buyer.
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