AI
Claudeforce explained: what Salesforce and Anthropic shipped, and what Gulf teams should do next
What Salesforce and Anthropic actually shipped under Claudeforce and AIforce, how permissions work, what it costs, and a 90-day plan for Gulf teams.
Insights
Mohamed Abdelsalam is the founder and CEO of Arcsen. He has more than 16 years of experience in CRM solution sales and industry business development, including roles as Country Leader for Synerise in the Middle East and Africa and Senior Territory Manager at Oracle. His focus is CRM, cross-channel marketing, AI and machine learning.
What a foundation can hand to AI agents, and what must stay with people
Four Agentforce agents for foundations, from donor service and grant applicants to volunteers and programme staff, and what must stay with people.
What doesn’t migrate to SitecoreAI is what your customers feel
Workflows, personalization rules, analytics and integrations stay behind when you move to SitecoreAI. Five customer tests to rebuild them around what people in the Gulf notice.
Agentforce for real estate developers: from enquiry to handover
Where Agentforce helps a real estate developer from first enquiry to handover, where a person must take over, and the UAE and Saudi rules an agent has to respect.
Race weeks and tournaments: AI agents for fans, members and sponsors
Which AI agents sports bodies, events, broadcasters and publishers should build first, what they need for peak days, and what stays with people.
When a foundation needs SitecoreAI for its website, and when it does not
An honest guide to when a foundation or large nonprofit needs an enterprise platform like SitecoreAI, when a simpler CMS will do, and a fair table to decide.
Where AI agents help manufacturers: orders, warranty and field service
The four Agentforce agents a manufacturer should build first, for distributors, warranty claims, technicians and account managers, and where people decide.
Salesforce for sport and media: one fan profile, sponsors and rights
How sports bodies, events, broadcasters and publishers can build one fan profile in Data 360, activate it in Marketing Cloud and sell rights on Sales Cloud.
When the power goes off: AI agents for utilities and energy services
The four Agentforce agents a utility or energy services company should build first, what each needs, where people take over, and how to test them in Arabic.
Sitecore in 2026: SitecoreAI and the December 2027 Decision Every XP 10.4 Customer Must Make
SitecoreAI (the evolution of XM Cloud), the December 2027 XP support deadline, and AI search visibility: a practical Sitecore guide for Middle East enterprises from Arcsen.