AIArcsen implements Salesforce for universities, school groups, and training providers across the Middle East: recruitment funnels, student services, and alumni engagement, bilingual from enquiry to graduation.
Where the value is
Education is a journey: run it like one.
Recruitment & admissions
Enquiry-to-enrolment pipeline with document checklists and offer tracking, with conversion measured per school, programme, and market.
Student services one-stop
Requests, letters, and casework in one queue with SLAs, so students stop forwarding emails to find an owner.
Enrolment marketing
Marketing Cloud journeys for open days, application deadlines, and offer-holders, with parents and students nurtured in Arabic and English.
Agentforce for student questions
Fees, deadlines, requirements, and status: answered instantly day and night, with complex cases routed to the right office.
Alumni & advancement
Relationships, giving, and events on one record: the network that outlasts graduation, finally managed deliberately.
Applicant to alumni, on Education Cloud.
Education Cloud keeps one record from first enquiry to alumni giving. We connect it to your student information system and run campaigns and events on Marketing Cloud.
- Education CloudRecruitment and admissions, academic operations, student success, advancement and alumni relations, for universities and colleges.
- Marketing CloudRecruitment campaigns, events and alumni communications, run from the same student record.
Clients
Education clients, by name.
Universities, business schools, education groups and a regulator, from Doha and Abu Dhabi to Cairo and Kigali.
Applicant to alumni, in DohaHEC ParisThe Qatar campus runs admissions on Education Cloud, with applicant and alumni portals and Marketing Cloud event journeys.
Education Cloud, MuleSoft and AIMBZUAIAdmissions, advising, scholarships and alumni for the Middle East’s first AI university, on Education Cloud and Marketing Cloud.
Education Cloud, student lifecycle platformAfrican Leadership UniversityA student lifecycle platform on Salesforce for ALU Rwanda and ALCHE in Mauritius: one record from prospect to alumni, with admissions, enrolment, progression and communications.
Continuing education CRMAUCStudent relationship management for the continuing education team, rebuilt on Education Cloud, Marketing Cloud and AI.
Salesforce consulting & workshopsKnowledge and Human Development AuthorityTechnical and business workshops on Salesforce with Dubai’s Knowledge and Human Development Authority.More education clients
Arab Open University
Future University in Egypt
Qatar Foundation
Tihama Education
Dirasti
Quest
Working on something similar? Talk to our education team → · See all our clients →
Insights
Thinking for education leaders.
Agentforce10 October 2026AI agents for university admissions, student services and advising
Salesforce5 October 2026Salesforce Education Cloud from applicant to alumni, stage by stage
Sitecore8 September 2026University websites on SitecoreAI: programmes, admissions and AI searchThe regional picture
Enrolment is competitive across borders.
Groups scale across countries
School and university groups expanding across the Gulf need admissions machinery that works identically in every campus and currency.
Parents are the customer too
Decisions are family decisions. Communication journeys that respect that (bilingual, timely, transparent on fees) convert where brochures don’t.
Branch campuses import expectations
International universities arriving in the region bring global CRM standards with them. Local providers must match that experience to compete.
Questions we get
Asked by every institution, answered straight.
Does this replace our student information system?
No. The SIS stays the academic record. Salesforce runs recruitment, services, and engagement around it, integrated at enrolment.
Can it handle agent-driven recruitment?
Yes. Agency portals, application attribution, and commission visibility are standard patterns we deploy for international intakes.
How fast can admissions go live?
A scoped intake cycle can be live in a term. Talk to the team about timing it before your next cycle.
Fill every seat with the right student.
Not ready for an RFP? Start with a free Salesforce health check →
Or meet the Arcsen Academy. · See all our clients →