Salesforce for sport and media: one fan profile, sponsors and rights
How sports bodies, events, broadcasters and publishers can build one fan profile in Data 360, activate it in Marketing Cloud and sell rights on Sales Cloud.
Marketing Cloud
One customer profile for retailers and brands in the Gulf and Egypt
How retailers, consumer brands and distributors build one customer profile on Salesforce: data owners, matching, WhatsApp, SAP and consent rules.
Salesforce Education Cloud from applicant to alumni, stage by stage
A stage-by-stage guide to Education Cloud for universities in the Gulf and Egypt, from enquiry and admissions to advising, scholarships, alumni and the SIS.
Automotive Cloud for Gulf dealer groups: brands, showrooms and the DMS
How a Gulf dealer group runs leads, test drives, quotes and handover on Automotive Cloud, what stays in the DMS, and where an AI agent books or hands over.