AIArcsen builds the customer engine for retailers and distributors across the Middle East: loyalty, unified profiles, WhatsApp-first service, and the marketing journeys that win the region’s peak seasons. Salesforce, delivered in Arabic and English.
Where the value is
Footfall was the moat. Data is now.
Loyalty that changes behaviour
Salesforce Loyalty Management for points, tiers, and partner benefits, designed around repeat visits and basket growth.
One customer, every banner
Data 360 identity resolution across brands, stores, and e-commerce gives the group one view of each customer.
WhatsApp-first service
Where is my order, returns, store questions: handled on the channel this region actually uses, with Agentforce absorbing the repetitive volume.
Journeys for peak trading
Ramadan, DSF, White Friday, back-to-school: Marketing Cloud programmes planned around the regional calendar and measured on revenue per send.
B2B distribution
Order capture, credit status, and route-to-market visibility for distributors, with reps selling from live prices and stock.
Brands, stores and distributors, on products built for retail.
Consumer Goods Cloud runs trade promotions and field execution, Commerce Cloud runs online and in-store selling, and Loyalty Management keeps customers coming back.
- Consumer Goods CloudTrade promotion management, retail execution in the field, such as order capture and store audits, and distributor management.
- Commerce CloudB2C and B2B online commerce, order management and point of sale on one platform.
- Loyalty ManagementLoyalty programmes, personalized offers and referrals, sold within Marketing Cloud.
Clients
Retail and consumer clients, by name.
Retailers, consumer brands and distributors across the Gulf and Egypt.
Retail on SalesforceGaleries LafayetteCustomer experience for an icon of retail. A Salesforce reference from our delivery portfolio.
Sales Cloud with SAPCoca-Cola KSAImplementing Sales Cloud for Coca-Cola in Saudi Arabia, integrated with SAP so sales and the ERP work from one set of data.
Sales & Marketing Cloud, Data 360Azza FahmyImplementing Sales Cloud, Marketing Cloud and Data 360 for the Egyptian jewellery house, with one customer profile behind every sale and campaign.
Service Cloud for luxury e-commerceOunassOunass customer care runs on Service Cloud: one view of every customer’s orders, returns, store credit and loyalty, with WhatsApp, chatbot, live chat, IVR and social channels, Slack swarming, and Magento and SAP integration.
Partner portal + omni-channel serviceBrotherBrother’s UAE distributor channel runs self-service on a partner portal, with omni-channel customer service on one desk.
Service Cloud, Field Service + Experience CloudEl-Araby GroupEgypt’s home appliances maker, moved from Dynamics 365: after-sales, warranty and self-service visits on Service Cloud and Experience Cloud, Field Service for technician visits, linked to SAP S/4HANA.More retail clients
- Al Tayer Group
HyperOne
Aseer Time
Deraah
Taager
Safari- Semak
Brantu
Cheeky Monkeys
Royal Catering
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Insights
Thinking for retail leaders.
Agentforce17 October 2026Where is my order? AI agents for retailers, brands and distributors
Salesforce11 October 2026One customer profile for retailers and brands in the Gulf and Egypt
Sitecore13 September 2026SitecoreAI for retail peak seasons: Ramadan, Eid and White FridayThe regional picture
Retail here has its own physics.
The mall and the app are one journey
In the Gulf, physical retail never weakened. It digitized. Winners connect store associates, apps, and loyalty into one recognizable customer.
WhatsApp is the storefront
Conversational commerce is already the default here. Service and marketing built for it outperform email-first playbooks imported from elsewhere.
Seasonal peaks decide the year
A Ramadan campaign that lands, bilingual and timed to the hour, can carry a quarter. The infrastructure for it is built months earlier.
Questions we get
Asked by every retailer, answered straight.
We have loyalty. Why is it not working?
Most loyalty schemes count transactions and do little to change behaviour. We rebuild around segments, partner value, and redemption experiences customers notice within weeks.
Can you connect e-commerce and POS data?
Data 360 ingests commerce, POS, and app events into one profile. Marketing and service then act on what the customer actually did, everywhere.
Where does AI help first in retail?
Order-status and returns deflection, then product discovery. See our Agentforce approach, or talk to the team.
Know your customer like the corner shop did.
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