Salesforce for sport and media: one fan profile, sponsors and rights
How sports bodies, events, broadcasters and publishers can build one fan profile in Data 360, activate it in Marketing Cloud and sell rights on Sales Cloud.
Data 360
One customer profile for retailers and brands in the Gulf and Egypt
How retailers, consumer brands and distributors build one customer profile on Salesforce: data owners, matching, WhatsApp, SAP and consent rules.
Arcsen, Gold Sponsor of Salesforce Innovation Day Riyadh 2025
We were a Gold Sponsor of Salesforce Innovation Day Riyadh 2025, a full day of use cases and live demos. What the day covered, and what it takes to move AI from pilot to production in Saudi Arabia.