
Rebooking, refunds and agency desks: the first AI agents for airlines
The first Agentforce agents worth building for an airline in the Gulf or Egypt, what each needs from the PSS, where a person decides, and how to test them.

The first Agentforce agents worth building for an airline in the Gulf or Egypt, what each needs from the PSS, where a person decides, and how to test them.

What a booking-led airline website needs from SitecoreAI: the booking hand-off, route pages at scale, offers by market, Arabic, travel alerts and speed.

EgyptAir has chosen SitecoreAI for its digital front end, with Arcsen leading implementation alongside Salesforce and Sitecore. What the October 2026 announcement means.

What a regional airline puts on one passenger record in Salesforce, what stays in the PSS, and where an Agentforce agent answers or hands over to a person.

Air Cairo signs a CRM agreement with Salesforce and Arcsen: Customer 360, 24/7 AI assistants, and a unified passenger view at one of Egypt’s largest airlines.
Capabilities
Salesforce, Sitecore and Agentforce, from first workshop to managed service.
300+ Salesforce projects delivered across the Middle East.
All capabilities →Salesforce clouds
AI, data & platforms
Industries
Sector teams for the region’s airlines, banks, governments and retailers.
Clients include Etihad, Jumeirah, Aldar and Al Tayer Group.
All industries →See our work →Public & social
Mobility & industry
About Arcsen
A Middle East consultancy: five offices, 170+ people.
#1 Salesforce Middle East Partner 2024. Sales Excellence Partner of the Year 24/25.
About Arcsen →Join & contact
Dubai · Riyadh · Jeddah · Doha · Cairo