AI
From SLA cases to reseller portals: Agentforce agents for telecom firms
The first AI agents worth building for Gulf telecom operators, IT distributors and cloud firms, and where contracts, credits and disputes stay with people.
Insights
Yahia runs managed services delivery at Arcsen, keeping live Salesforce platforms healthy after go-live. 9x Salesforce certified, across consumer goods, real estate, automotive and the public sector.
SitecoreAI for utility websites: tariffs, outages and Arabic
How utilities and energy companies can keep tariff pages exact, publish outage notices fast and hand off to the portal on SitecoreAI, in Arabic and English.
Salesforce for telecom and technology firms: partners, renewals and SLAs
How Gulf telecom operators, IT distributors and cloud and security firms run partner channels, quotes, renewals, SLA cases and account plans on Salesforce.
Rebooking, refunds and agency desks: the first AI agents for airlines
The first Agentforce agents worth building for an airline in the Gulf or Egypt, what each needs from the PSS, where a person decides, and how to test them.
Where is my order? AI agents for retailers, brands and distributors
The first AI agents for Gulf and Egyptian retailers, luxury brands and distributors: what each needs, where people take over, and how to test them.
Agentic AI in the Middle East: Arabic, change management and starting small
Three lessons from our conversation at Agentforce World Tour Dubai, with what to test in Arabic, a one-page change plan and what a 30 to 60 day first release contains.
SitecoreAI for bank and insurer websites: rates, approvals and Arabic
How banks and insurers can run rates, terms, disclaimers, approvals, audit records, Arabic and onboarding forms on SitecoreAI within the rules.
Choosing a Sitecore partner in the Middle East: an RFP checklist from the partner side
What to put in a Sitecore RFP, what to leave out, how to verify a partner, and the Gulf must-haves: data protection, accessibility and Arabic-first proof.
AI agents for car dealers: service bookings, test drives and leasing
The four Agentforce agents a dealer group or leasing company should build first, what each needs from the DMS, and where a person must take over.
Salesforce for manufacturers in the Gulf and Egypt: tender to warranty
How Manufacturing Cloud, Revenue Cloud, Service Cloud, Field Service and MuleSoft fit a manufacturer’s tenders, distributors, agreements and warranty work.