AI
Race weeks and tournaments: AI agents for fans, members and sponsors
Which AI agents sports bodies, events, broadcasters and publishers should build first, what they need for peak days, and what stays with people.
Amr Aladdin
Amr leads service delivery at Arcsen. A 17x Salesforce certified architect, he designs integrations, data models and security for clients across professional services, automotive, healthcare and the public sector.
Salesforce for sport and media: one fan profile, sponsors and rights
How sports bodies, events, broadcasters and publishers can build one fan profile in Data 360, activate it in Marketing Cloud and sell rights on Sales Cloud.
Health Cloud for Gulf hospitals: patient access, referrals and follow-up
How hospitals in the Gulf and Egypt can run patient access, referrals, appointments and follow-up on Health Cloud, what stays in the HIS, and the data rules.