AIArcsen implements Salesforce for broadcasters, publishers, and streaming services across the Middle East: advertising sales, subscriber lifecycle, and audience intelligence, with Sitecore carrying the editorial front end. Delivered in Arabic and English.
Where the value is
Attention is won on screen and kept in the data.
Advertising sales on Media Cloud
Campaigns, inventory, and cross-platform packages managed end to end, so the ad sales house finally sees pipeline, delivery, and make-goods in one place.
Subscriber lifecycle
Acquisition, onboarding, pause-saves, and win-back journeys for streaming and subscriptions, with churn managed through data.
Audience 360
Data 360 joins viewing, app, and campaign behaviour into segments that advertisers pay a premium for and editors actually use.
Viewer & reader service
Billing, access, and account questions deflected by Agentforce on WhatsApp and web, so service costs fall while response times collapse.
Editorial experience on Sitecore
Newsrooms and brand studios publishing fast, bilingual, and mobile-first, with the CRM connected behind every signup and paywall.
Fans, subscribers and sponsors, on Salesforce.
Media Cloud covers advertising sales and subscribers. Sport and events add Data 360 and Marketing Cloud for one fan profile, and Sales Cloud for sponsorship and rights.
- Media CloudAdvertising sales, subscriber acquisition and retention, audience engagement and content operations, on a media data model.
- Data 360 and Marketing CloudOne fan profile from ticketing, apps and streaming, activated for race weeks and tournaments.
Clients
Media, sport and entertainment clients, by name.
Broadcasters, publishers, sports bodies and entertainment brands.
Marketing Cloud + Data 360 for Formula 1Saudi MotorsportOne Salesforce estate for SMC’s fans, karting drivers and corporate partners from every platform: Data 360 unifies their profiles and Marketing Cloud activates them for race week.
Commercial rights salesInternational Cricket CouncilThe global governing body for cricket runs rights-and-services sales from lead to renewal.More media clients
Shahid
Argaam
AudioMob
Media Fusion
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Insights
Thinking for media leaders.
Agentforce24 October 2026Race weeks and tournaments: AI agents for fans, members and sponsors
Salesforce21 October 2026Salesforce for sport and media: one fan profile, sponsors and rights
Sitecore24 September 2026SitecoreAI for event, sport and media websites: planning for the peakThe regional picture
Arabic content is having its decade.
The streaming market turned local
Regional platforms and Arabic originals are pulling audiences, and the winners run subscriber economics with the same discipline as content budgets.
Entertainment is state strategy
Saudi Arabia’s entertainment build-out is creating venues, events, and media brands at speed, each needing ticketing-adjacent CRM and audience data from day one.
Ad money follows proof
Advertisers consolidating spend want measurable audiences and clean delivery reporting. Media houses that industrialize ad ops take share.
Questions we get
Asked by every media house, answered straight.
What does Media Cloud actually give ad sales?
A sales process built for media: packages across TV, digital, and events, availability awareness, and delivery tracking. It replaces the spreadsheet economy around the order book.
Can you reduce subscriber churn?
We build the save moments (payment failure, inactivity, season-end) as automated journeys with offers matched to viewing behaviour. The mechanics are proven, and your content does the rest.
Do you work with our CMS?
We implement Sitecore as the experience layer, or integrate Salesforce with your existing stack. See the Sitecore practice or talk to us.
Turn audiences into franchises.
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